Ronald Fisher was by all accounts a first-rate mathematician, but he saw himself as a scientist, not a mathematician, and he railed against what George Box called (in his Fisher lecture) "mathematistry". Mathematics is the indispensable foundation for statistics, but our subject is constantly under assault by people who want to turn statistics into a branch of mathematics, making the subject as impenetrable to non-mathematicians as possible. Valuing simplicity, I describe ten simple and

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... ideas that have influenced my thinking about statistics, in my areas of research interest: missing data, causal inference, survey sampling, and statistical modeling in general. The overarching theme is that statistics is a missing data problem, and the goal is to predict unknowns with appropriate measures of uncertainty. Draft Abstract. Ronald Fisher was by all accounts a first-rate mathematician, but he saw himself as a scientist, not a mathematician, and he railed against what George Box called (in his Fisher lecture) "mathematistry". Mathematics is the indispensable foundation for statistics, but our subject is constantly under assault by people who want to turn statistics into a branch of mathematics, making the subject as impenetrable to non-mathematicians as possible. Valuing simplicity, I describe ten simple and powerful ideas that have influenced my thinking about statistics, in my areas of research interest: missing data, causal inference, survey sampling, and statistical modeling in general. The overarching theme is that statistics is a missing data problem, and the goal is to predict unknowns with appropriate measures of uncertainty.