Globalization and localization in advertising translation: a love-hate relationship?

Cristina Valdés Rodríguez
2016 Revista de Lenguas para Fines Específicos  
The a trans trans theor adve instit exam webs inher locali and mark Keywo En e tradu 1 obalizat anslatio stina Val versity of O aim of this p slation, payi slation as a retical introd rtising and utional norm mples from p sites will be a rent to glob ising strateg images, thr kets, and of a ords: globaliza ste artículo uctora del m
doi:10.20420/rlfe.2016.320 fatcat:agfbppwqqvalhp536xv3vpipia