Tourism is a potential sector and deserves to be developed innovatively to increase the level of competitiveness. Papua is a province that has a huge tourism potential. But the reality is not managed properly, so that it impacts on socio-economic conditions. People who live in the area are generally still poor. For this reason, this research is very important to be carried out so that changes occur in terms of increasing regional income, tourist visits and the value of tourism promotion that is

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... getting better. The purpose of this study is to formulate a strategy for developing tourism potential in Papua Province through a SWOT analysis. The research also uses descriptive methods through a qualitative approach with its informants namely universities, Bappeda, Balitbangda, Tourism Office, Industry and Trade Office, Regional Revenue Service, Labor Agency, Customary Figure , Religious Figure, UKM Cooperative Office, Culture Office, Social Service, Department of Education and NGOs. The results showed that the management of natural attractions in Papua in general are still managed traditionally and managed by indigenous peoples. One obstacle to tourism development in Papua is the unavailability of the Regional Tourism Master Plan, the lack of promotion of natural and cultural tourism, the high migration to Papua, and the unstable security conditions. The annual tourism activities are only routine activities and have not had an economic impact (multiple effects). For this reason, it is needed a strategy to develop the potential of natural tourism in order to preserve natural resources and maintain a conducive tourism climate.