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The present study was conducted in Korukonda and Ramchandrapuram division having prominent area under brinjal in East Godavari district by selecting 4 villages from each mandal for study. Total 72 brinjal growers were selected. The study revealed that personal and socio economic characteristics of the respondents education, , land holding , extension participation , area under brinjal , extension contact and mass media exposure were positively and significantly correlated with their level ofdoi:10.47856/ijaast.2021.v08i10.008 fatcat:jgveaxmeqjh2honmjhuxdrgdse