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In this paper analyze strategies and business processes to promote innovation and creativity in organizations for develop the knowledge, skills and attributes needed to adopt strategic responsibilities in private and public sector organizations. Here revels that acquire the knowledge and skills required for leading organizational transformation through research and develop an appreciation of developments in various intellectual property rights and their proper management within a strategic framework.doi:10.24999/ijoaem/02090046 fatcat:6biwqswjnfbnxd4hztfybchyvq