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The social movement to reduce plastic use was initiated by the Indonesian Plastic Bag Diet Movement (GIDKP). The development of technology and communication through digital media makes conversations and efforts to increase awareness about environmental issues increasingly echoed. This research uses a qualitative research approach with case study research. Data were collected from interviews, observation, and documentation and analyzed inductively through data reduction. The discussion resultsdoi:10.31937/ultimacomm.v13i2.2243 fatcat:zxvhvjw3gncntlyorum6wos4eq