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Conceptual modeling is the abstraction of a simulation model from the part of the real world it is representing; in other words, choosing what to model, and what not to model. This is generally agreed to be the most difficult, least understood, but probably the most important activity to be carried out in a simulation study. In this tutorial we explore the definition, requirements and approach to conceptual modeling. First we ask 'where is the model?' We go on to define the term 'conceptualdoi:10.1109/wsc.2017.8247815 dblp:conf/wsc/Robinson17 fatcat:yrmplhrb2rgflkgmhzgxpvhole