Linking Social Media with E-Government Services (Saudi Arabia case study)

Saja Aldera
2016 INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY  
Governments around the world are adapting the e-government initiative to provide new ways of delivering their services. The e-government initiative aims to increase government performance efficiency; however, there are a number of limitations facing the success of the e-government initiative. One of the key limitations is the citizens' lack of knowledge about the e-government services which, in turn, requires an in-depth understanding of the citizens' needs in order to provide them with the
more » ... t service, at the right time. One way to accomplish this is by using the life-event approach, which is considered to be a citizen-centric approach that matches the citizen's life-events with the needed e-government services. Moreover, with the increasing population using or organising their lives on social media, some services are turning to organising and recording a person's life. One such example is the 'timeline' on Facebook, in which the events in a person's life are being recorded, and considered to be a source for capturing citizen's life-events and needs.This research aims to develop a mechanism to advertise e-government services to citizens by using social media based on the life-event approach. Accordingly, the Social Media - Norm-Based Life-Event (SM-NoBLE) system is implemented with a mechanism for extracting citizen's life-events from citizen interactions with social media. Then, it matches life-events with relevant e-services using the Norm-Based Life-Event (NoBLE) framework and the concept of norms borrowed from organisational semiotics for the matching mechanism. This research creates a case study of Saudi Arabia to apply the SM-NoBLE system to evaluate accuracy and functionality.
doi:10.24297/ijmit.v11i2.4866 fatcat:e7bgb22n4zdwjabstmpgylduf4