The objective of this paper is to increase a better understanding that how business models evolve to include more environmentally friendly solutions and sustainability in the apparel industry. This study has been reviewed by focusing on what forms a more sustainable model for the apparel industry can be generated from a firm level, the purpose of this paper is to show and explore difficulties and opportunities for a sustainable business model development in the apparel industry The study

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... rates that adopting a business model that incorporates more sustainability which has both benefits and challenges.