MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT [chapter]

Róbert Štefko, Peter Gallo, Daniela Matušíková
2018 3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present Era  
Chapter deals with the issue of tourism and its development potential in the context of using modern managerial methods. Management is inevitable part of tourism development that can support the activity of chosen region, destination or even tourism facility. In the field of tourism, it is important to know the core potential and by choosing right managerial method this potential can be maximally used and offered to tourism participants. The chapter subscribes the examples of managerial methods
more » ... that can be used in tourism and in its analytical part it shows real research model that was used to evaluate the potential of selected region of Slovakia. It examines the conditions and possibilities of its use in the aspect of increasing the number of visitors in analysed region. It points to the methodology of calculating the regional potential in the context of modern management theories at a concrete example. It explains the procedures of using SWOT analysis and other strategic management methods as an important methodological tool for solving the given problem. It points out the professional aspects of solving this problem and its effective use in practice.
doi:10.31410/tmt.2018.101 fatcat:cdqpi5lwc5dsvf6g7egl5eltne