A global brand management roadmap

Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay, Frenkel ter Hofstede
2012 International Journal of Research in Marketing  
doi:10.1016/j.ijresmar.2012.01.001 fatcat:eygpyqk43bfmdailzp5i723t7u