Long-Term Effects of Subliminal Priming on Academic Performance

Brian S. Lowery, Naomi I. Eisenberger, Curtis D. Hardin, Stacey Sinclair
2006 Social Science Research Network  
This research examines the temporal range of subliminal priming effects on complex behavior. In Experiments 1 and 2, participants were subliminally primed with words either related or unrelated to intelligence before completing a practice exam, administered 1 to 4 days before an actual course midterm. Results revealed that the intelligence primes increased performance on the midterm compared to neutral primes. Experiment 1 demonstrated that being told that the priming task was designed to help
more » ... s designed to help exam performance moderated the effect of the intelligence primes. In Experiment 2, practice test performance mediated the effect of the primes on midterm performance. These experiments demonstrated that subliminal priming may have long-term effects on real-world behavior, and demonstrates one means by which long-term priming effects may occur. Correspondence to Brian S. Lowery,
doi:10.2139/ssrn.937950 fatcat:zvjupimkojexvabygeygksf2ju