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Targeting smokers via tobacco product labelling: opportunities and challenges for Pan European health promotion
Health Promotion International
For Permissions, please email: email@example.com Advance access publication 28 January 2005 25% of the front and the top third of the back of the pack) resulted in: increased noticing of the SUMMARY Cigarette on-pack messages are one of the principal vehicles for informing smokers about the risks of smoking and research has highlighted their role as a valid health communication tool. Furthermore, they have the potential to disrupt the powerful cigarette brand imagerydoi:10.1093/heapro/dah506 pmid:15681593 fatcat:qh7uc2t6ezfxnnsusj75ttogcm