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Human Brain Mapping
Individualism and collectivism refer to cultural values that influence how people construe themselves and their relation to the world. Individualists perceive themselves as stable entities, autonomous from other people and their environment, while collectivists view themselves as dynamic entities, continually defined by their social context and relationships. Despite rich understanding of how individualism and collectivism influence social cognition at a behavioral level, little is known aboutdoi:10.1002/hbm.20707 pmid:19107754 fatcat:nutk5rk2aballaxak45wrabbx4