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The article embodies some results of a joint international research project on linguistic and ethnocultural dynamics of traditional and non-traditional values in the three countries of the Slavic world. First, the terminology in Russian, Bulgarian and Slovakian languages is analyzed, with the outcome that the term 'value(s)' as denoting an abstract notion is a recent development in Slavic languages. Second, the notions of the traditional and non-traditional values are characterized in adoi:10.7592/ybbs3.06 fatcat:clourlu3ovguzo3wjyhjlf67ti