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Self-interest and data protection drive the adoption and moral acceptability of big data technologies: A conjoint analysis approach

Rabia I. Kodapanakkal, Mark J. Brandt, Christoph Kogler, Ilja van Beest
2020 Computers in Human Behavior  

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doi:10.1016/j.chb.2020.106303 fatcat:725qore275arrfjrbnjwcmpfry
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Rabia I. Kodapanakkal, Mark J. Brandt, Christoph Kogler, Ilja van Beest. "Self-interest and data protection drive the adoption and moral acceptability of big data technologies: A conjoint analysis approach." Computers in Human Behavior (2020) 106303