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Intention to Revisit and to Purchase: The effects of user's attitude in game advertising
2016
Environment-Behaviour Proceedings Journal (E-BPJ)
The aim of this study is to explore the effects of attitude on the user's intention to purchase and to revisit the game. This experimental study recruited 224 subjects on a voluntary basis through random sampling using a survey method. A questionnaire was used as an instrument to gather the data for this study. Data were analyzed using multiple regression analysis. The results found that attitude significantly affected the purchase intention of games advertised and significantly influenced
doi:10.21834/e-bpj.v1i4.381
fatcat:dnyljpzizfbfvjgh6i7xajsozu