Journal of Direct Data and Digital Marketing Practice
Each abstracted article is awarded 0 -5 stars for each of four qualities : (1) depth of research (2) value in practice (3) originality of thinking (4) readability for non-specialists. No abstract is included for any article awarded less than seven stars overall . http://business.timesonline.co.uk/tol/business/related_reports/business_ ideas/article3325677.ece J OURNALISTIC . Podcast for The Times Online by Klaus Kleinfeld, president of Alcoa, 8 / 2 / 08 Summarised in The Times by P. Foster 11 /
... 2 / 08, p. 52 (1p) Emphasises the way in which changing technology has made the world fl at by enabling, for example, cooperative design across distance. Instances the migration of blue-collar jobs from the West to the East; indicates that, with the growth of graduate numbers in, for instance, China and India vastly outstripping the West, this is true also of whitecollar jobs. Holds that even the accumulation of intellectual capital is insuffi cient, as the speed and ubiquity of communication renders any competitive advantage from this quickly obsolete. Asserts that the only real kind of competitive edge companies have any more is in the quality of their workforce -a workforce that can be located anywhere. Instances an aluminium smelter built by Alcoa in Iceland, using skilled labour from Mongolia. But emphasises also the need for teamwork, trust between team members and personal relationships. The main interest in this surprisingly ill-written podcast lies in the person of the author; otherwise it is fairly standard stuff about aspects of globalisation and its effects. Transcribes a conversation between the author and two consultants. Contrasts the 20th-century management model with emphasis on The bold items in the margin describe the subject matter and are keywords for text retrieval. The fi nal reference number under each abstract is also used for this purpose. The bold items in the margin describe the subject matter and are keywords for text retrieval. The fi nal reference number under each abstract is also used for this purpose.