Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity

Sally J. McMillan, Jang-Sun Hwang
2002 Journal of Advertising  
doi:10.1080/00913367.2002.10673674 fatcat:q4kfeufhprc3ppyxgbwtartota