The words 'Globalisation' and 'Internationalisation' have received a great deal of interest from global nations, enterprises, citizens and academics especially since the late 20th century. Although the process of globalization began as a social trend for tracking the expansion of human population and the growth of civilization since as early as the 16th century, globalization became a business phenomenon in the 19th century from rapid growth in international trade and investment between the

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... pean imperial powers, its colonies and, later, the United States. Scholars of the 20th century vigorously attempted to theorise internationalisation of multinational enterprises (MNEs) based on MNEs' internationalisation processes. As the vast majority of such theories were developed for the manufacturing industry, the validity of theories for the service industry became ambiguous. Despite the fact that one of the fastest growing sectors of global trade since the late 20th century is the trade in cultural goods and services, scholars haven't attempted to validate such a phenomenon by reference to existing theories of internationalisation processes. This thesis attempts to dismantle the internationalisation processes of cultural firms and to explore the validity of existing internationalisation theories. Due to the inherent difficulties in analysing all sectors of cultural industries, this thesis has adopted a single in-depth case study method with qualitative data to support the findings of the thesis. Although the internationalisation processes of a firm consist of an abundant series of intermittent and continuous ventures by the firm, the particular focus of this thesis is on the longitudinal processes of a firm's overall internationalisation processes. As one of the foremost runners of 'Hallyu – Korean Wave' phenomenon, MBC has been selected as a case study object for this thesis. With a history of internationalisation processes over 40 years, involving various internal and external environmental factors/forces interact [...]