AN EXPERIMENTAL STUDY ON ECOLOGICAL VALIDITY OF THE EFFECTS OF NARRATIVE-FORMED COMMUNICATION ON PEOPLE'S ATTITUDES

Yuki TAKAHASHI, Yuichiro KAWABATA, Ayu MIYAKAWA, Satoshi FUJII
2018 Journal of Japan Society of Civil Engineers Ser D3 (Infrastructure Planning and Management)  
Recently in Japan, there have been a lot of major problems such as deflation and large scale disasters, and various public pol-icies are needed to solve those problems and increase people's welfare. Consensus building is indispensible for planning and implementing public policies. Previous studies have demonstrated that narrative-based communication effectively changes people's attitudes toward public policies. However, there have been only experiments in which scenarios created for specific
more » ... erimental purpose are used and its ecological validity is not validated enough. In this study, we used newspaper articles as experimental stimuli because they are used in real life, and found some significant effects of narrativeformed communication on people's attitudes.
doi:10.2208/jscejipm.74.i_359 fatcat:7e6xhwzurnerrfoc5wez5dolj4