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'If you care, do not share'. Exploring the effects of using rhetorical figures to stimulate young South Africans to discuss HIV and AIDS messages
2014
Communicatio
Health communication campaigns today often use messages which include verbal and/or visual rhetorical figures. Rhetorical figures may be used with the intention of puzzling audiences, and ultimately provoking discussions about the addressed health-related issues. This study investigates the effects of using deliberately puzzling verbal and visual rhetorical figures in health messages targeted at South African youth. It explores which message variables may predict the audience's willingness to
doi:10.1080/02500167.2014.868365
fatcat:qahsozlh3rhphnuvicinmaddpy