Abstract. The article emphasizes the essence of the service sector and the socio-economic importance of its rapid development. The scientific article also provides measures to protect the service sector in Uzbekistan from crises in the context of a pandemic. As a result of the analysis, the authors formulate the following definition: service is a valuable time spent on the maximum satisfaction of the needs of the population, state and society, living standards (health, cultural recreation,

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... tific potential, mood, daily household worries of all segments of the population) is an activity that helps to save (depending on the need).