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Consumer Typology and Online Travel Websites
2009
Asia Marketing Journal
This research attempts to investigate differences in past experiences of using internet in repurchasing. In doing so, the authors identify online consumer characteristics, particularly one-time and repeat users comparison across geographical borders of Korean and Taiwanese teenage customers. Results show that there are significant differences in online shopping typologies between Korean and Taiwanese customers. While attitude serves as a distinguishing factor for both data sets along the other
doi:10.53728/2765-6500.1239
fatcat:cyld7ksbmfcl3l6kzi3wmff4ti