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Advertisement in television, in radio, in print media, outdoor or indoor, that all common consumers apprehends through the visualization, the creative side and the point of view of marketing agencies is mostly defined through advertising agencies. During last years in relation of development of new technologies and media, considerable changes occurred in marketing-communicative environment. Traditional advertising agency-full service type, have failed by now in satisfying every demand and needfatcat:wxtk2w7z4bai7h27j3vtxdugmu