Proceedings of the Fifteenth ACM International Conference on Web Search and Data Mining
Product search is a fundamentally challenging problem due to the large-size of product catalogues and the complexity of extracting semantic information from products. In addition to this, the blackbox nature of most search systems also hamper a smooth customer experience. Current approaches in this area utilize lexical and semantic product information to match user queries against products. However, these models lack (i) a hierarchical query representation, (ii) a mechanism to detect and
... inter-entity relationships within a query, and (iii) a query composition method specific to e-commerce domain. To address these challenges, in this paper, we propose an AtteNTive Hyperbolic Entity Model (ANTHEM), a novel attention-based product search framework that models query entities as two-vector hyperboloids, learns inter-entity intersections and utilizes attention to unionize individual entities and inter-entity intersections to predict product matches from the search space. ANTHEM utilizes the first and second vector of hyperboloids to determine the query's semantic position and to tune its surrounding search volume, respectively. The attention networks capture the significance of intra-entity and inter-entity intersections to the final query space. Additionally, we provide a mechanism to comprehend ANTHEM and understand the significance of query entities towards the final resultant products. We evaluate the performance of our model on real data collected from popular e-commerce sites. Our experimental study on the offline data demonstrates compelling evidence of ANTHEM's superior performance over state-of-the-art product search methods with an improvement of more than 10% on various metrics. We also demonstrate the quality of ANTHEM's query encoder using a query matching task.