OLAP on search logs

Bin Zhou, Daxin Jiang, Jian Pei, Hang Li
2009 Proceedings of the 15th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '09  
Search logs, which contain rich and up-to-date information about users' needs and preferences, have become a critical data source for search engines. Recently, more and more data-driven applications are being developed in search engines based on search logs, such as query suggestion, keyword bidding, and dissatisfactory query analysis. In this paper, by observing that many data-driven applications in search engines highly rely on online mining of search logs, we develop an OLAP system on search
more » ... logs which serves as an infrastructure supporting various data-driven applications. An empirical study using real data of over two billion query sessions demonstrates the usefulness and feasibility of our design.
doi:10.1145/1557019.1557168 dblp:conf/kdd/ZhouJPL09 fatcat:xg3hse6vwjeubc4vcpvcypfpzy