Interorganisational new service development capability in the mobile communications ecosystem

Stephen Pragasam Singaraju
2017
Advances in platform technologies suggest that the evolution of common digital-media platforms will usher in a proliferation of applications and services in the new media business space. However, organisations are unlikely to develop services on their own because of the diverse range of skills, resources and knowledge required to succeed in the digital age. Organisations specializing in domains as diverse as content development to technology infrastructure provision are increasingly finding
more » ... selves structurally dependent on one another through network arrangements such as business ecosystems. They find themselves contributing their specialist competencies in providing end-to-end rich media services such as Mobile TV and Mobile Music services within the context of the business ecosystem. This emerging trend has intrigued new service providers in the mobile services industry in their attempt to understand the underpinning concepts that affect the capability of such business ecosystems to develop new rich media mobile services. This thesis contributes to our understanding of the new service development (NSD) literature in complex business networks with technologically dynamic and structurally changing environment. In understanding how interrelated businesses develop new rich media mobile services on common technological platforms within dynamic business environments, the thesis moves the analytical focus from the level of a focal business to the level of the business ecosystem, a collection of related businesses and institutions. It examines how platform technologies such as Service Oriented Architectures (SOAs) bring about a new business potential in business ecosystems. The thesis identifies the business concepts that impact on NSD capability from two primary dimensions; network interconnectedness and business customer collaboration. Literature suggests that the concepts 'network interconnected' and 'business customer collaboration' are critical in defining interorganisational NSD capability. Network interconne [...]
doi:10.4225/03/592e5e243ea2c fatcat:wn2qdbn7lrgfljj7pil3hfh4zi