Color preference is an integral aspect of human behaviour, and its importance is quite noticeable. This study aims at the identification of color preferences among different ages. This will help to better understand the implication of colors in color therapy for dealing with real life practical situations. In this study, two groups of 20 people each, ranging from 18 to 35 years of age and 55 to 70 years of age were chosen from both the sexes. The color preference among the individuals were

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... ated based on their response for the most and least preferred colors, and the results analysed according to the mean, median, standard deviation, and t-test. It is found that there lies a significant difference between one's age and color preference, although blue was the most preferred color among both the groups.