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Challenges and Outcomes of Enterprise Social Media Implementation: Insights from Cummins, Inc
2015 48th Hawaii International Conference on System Sciences
Enterprise social media (ESM) are web-based platforms that improve communication and collaboration in organizations. Although the practitioner literature and industry reports have suggested the potential value of ESM for organizations, there has been limited research that focuses on the implementation process and outcomes of ESM. We conducted a mixed methods case study of a large-scale ESM implementation in a Fortune 500 manufacturing company, Cummins, Inc., and found several major challengesdoi:10.1109/hicss.2015.222 dblp:conf/hicss/BalaMRH15 fatcat:4nomi3blfzc3njcghygt6ycjmy