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What Advertising Strategies Did VW Jetta Use to Promote in China and the United States?
Advances in Social Science, Education and Humanities Research
With the increasingly obvious trend of globalization, the market of various countries is closely linked, and the world market is forming. However, top management in companies that work internationally sometimes overlook the importance of the invisible barriers that cultural differences create in marketing communication. As cultural differences have a profound influence on the process of brand internationalization and global marketing, businesses must pay more attention to those factors. Failuredoi:10.2991/assehr.k.220401.217 fatcat:v5thvasrczcqnmgtfi2hl2sx7u