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The sheer complexity of the factors influencing decision-making has required organizations to use a tool to understand the relationships between data and make various appropriate decisions based on the information obtained. On the other hand, agricultural products need proper planning and decision-making, like any country's economic pillars. This is while the segmentation of customers and the analysis of their behavior in the manufacturing and distribution industries are of particulardoi:10.1155/2022/3942374 fatcat:wtca5xodzre63me4n7zddcejam