Preprint This is the submitted version of a paper published in Utopian studies. Citation for the original published paper (version of record): Imagining a Future of Sonic Fashion Utopian studies, 28 (3) https://doi.org/10. 5325/utopianstudies.28.3.0547 Access to the published version may require subscription. N.B. When citing this work, cite the original published paper. Permanent link to this version: We are born in the world that is designed already. Our natural environment is replaced by a

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... rld of design. People know more brands and logos than birds or tree species. Nowadays we are living in the multivisual imaginature -the avatar of nature. We are living in the artificial life -internet space -the flat screen of the computer. It is just like a duplication of being in the world. With countless layers of images and identities. With unreliable images and personalities. It is a real reorientation of the senses and world perception. We are living in the epoch of self-obsession: we are feeding our new totem (Facebook) with every day(-hour) Selfies, Tweeting what we had for breakfast -we're living in the age of over-exposure and over-sharing, where our constant sharing means that digital narcissism is the norm. We believe in the trend of Publicness. We are layering our (usually) fake identities to an impressive composite. We are re-inventing ourselves with cosmetic surgeries and hiding our age with the make-up. We materialize our identity(-ies) through the fashionable outfit that is based on the powerful wearer-viewer relationship. The Identity became a production of appearance. Fashion industry attracts us with a common trend (masscustomized products) and invites everybody to become a designer (User-centered approach). Fashion industry cultivates a desire for the NEW. That is the way the things we design end up designing us. We have a strong believe in the Visual and forget other senses. We isolate inclusive communities, e.g. people with different seeing abilities, because of the lack of their interest in visuals. Can we rethink fashion as a visual and material culture? What comes after the Image / Iconic Turn? What if the garment would be a sound instead the vision?