The present paper aims to explore the phenomenon of the diffusion of anime through worldwide communication (e.g., internet) and its relation to the increase in the number of Japanese language learners outside Japan. Firstly, we present a general view of Japanese popular culture, especially anime and manga, in Japan and in the world. Then, the results of quantitative research carried out with Japanese language learners at USP are presented, followed by qualitative research carried out with some

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... earners who have had initial contact with Japanese language through anime. Finally, some recent initiatives aimed to associate pop culture with teaching of Japanese language in Brazil are discussed.