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The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
2013
International Conference on Information Systems
With their barcode scanning capabilities, positioning technologies and internet access smartphones converge online and offline world in consumers' search. Combining context-specific information with consumer search data allows us to measure how consumers search on the mobile Internet. Our research objective is to investigate the drivers of consumer search on the mobile Internet. We use a novel and unique behavioral data set from a mobile location-based smartphone product information (i.e.,
dblp:conf/icis/DaurerMSM13
fatcat:62pvi7j43rcajbky2skhh2el4m