The Use of Fieldmen by Wholesale Food Distributors and Affiliated Retailers: A Study of Improvements in the Marketing of Agricultural Products

Martin Kriesberg, Martin Leiman, Milton Alexander
1958 unpublished
Excerpts from the report: One of the most significant developments in food distribution has been the growth of food retailing through voluntary associations of retailers and wholesalers. Fieldmen, employed by the wholesalers to help retailers operate more efficiently, are an important part of the new development. This report is based on 13 case studies of leading wholesale food distributors, all of whom work with an associated group of retailers. The purpose of the study was twofold. First, to
more » ... escribe and evaluate some of -the current practices among fieldmen of leading grocery wholesalers. Second, to identify the better practices and areas where further improvements might be made. The intensive study of a representative -wholesale food distributor described in the last chapter of this report was conducted to show how certain practices may be adapted for use by other wholesalers.
doi:10.22004/ag.econ.310868 fatcat:tonrgus34ref3jz32iab5k2khu