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An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry
2016
Journal of Marketing Communications
The study develops and extends existing frameworks of corporate identity and investigates what organisations in China perceive as essential components of the corporate identity concept including their dimensions and contents. The study adopted a qualitative approach and the method of research was a case study. Using the soft-laddering approach, and a multidisciplinary categorisation of analyses of corporate literature and web sites, a systematic analysis of the corporate identity was carried
doi:10.1080/13527266.2016.1143382
fatcat:hefopf4usbfbfluizlpnfdndtq