This study aims to investigate strategies for attracting consumers in Urban Entertainment Centers and understand the relationship between user satisfaction and intention of revisiting. To accomplish this, the strategic attraction factors were set as functional, experiential, episodi c, and semantic. The relationships between these factors and revisiting intentions were studie d experimentally. The result of the study can be summarized to 3 points. First, the 4 strategic factors that were

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... d all had a significant influence on revisiting intention. Therefore the more these factors have an influence, the higher the satisfaction and revisiting intentions. Se condly, out of the attraction factors the one with the biggest influence to customer satisfactio n turned out to be 'functional factors' which is related to convenience, accessibility and avail ability. The factor that had the biggest influence on revisiting intentions turned out to be 'se mantic factors' which is related to events, unusualness and temporality. Through this result we can see that to enhance satisfaction 'functional factors' should be considered first and to increase revisiting intentions 'episodic factors' should be considered first. Thirdly, it could be assumed that satisfaction of the visitors could boost intentions of revisiting.