Multiple domain user personalization

Yucheng Low, Deepak Agarwal, Alexander J. Smola
2011 Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '11  
Content personalization is a key tool in creating attractive websites. Synergies can be obtained by integrating personalization between several internet properties. In this paper we propose a hierarchical Bayesian model to address these issues. Our model allows the integration of multiple properties without changing the overall structure, which makes it easily extensible across large internet portals. It relies at its lowest level on Latent Dirichlet Allocation and on latent side features for
more » ... oss-property integration. We demonstrate the efficiency of our approach by analyzing data from several properties of a major internet portal.
doi:10.1145/2020408.2020434 dblp:conf/kdd/LowAS11 fatcat:3hnffnf6jfchvix5zn73m3znve