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Choice behavior researchers (e.g., Bazerman, Loewenstein, & White, 1992) have found that individuals tend to choose a more lucrative but disadvantageously unequal payoff (e.g., self-$600/other-$800) over a less profitable but equal one (e.g., self-$500/ other-$500); greater profit trumps interpersonal social comparison concerns in the choice setting. We suggest, however, that self-categorization (e.g., Hogg, 2000) can shift interpersonal social comparison concerns to the intergroup level anddoi:10.2139/ssrn.661444 fatcat:3elhrdkpqnfu3euufhf4c4ijbu