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Since its introduction in the late 90's, Augmented Reality (AR) has emerged as a killer service in various domains. In contrast to conventional monolithic AR services that do not consider individual user contexts, AR services are currently evolving into their next phase. Two important requirements for next generation AR services include a personalized contextaware presentation of AR information and the provisioning of an enhanced user experience in a more realistic manner. Therefore, in thisdoi:10.14257/ijmue.2014.9.5.07 fatcat:bjf7twuxrbf4fn3ay3rj3dwrsu