This article examines comparative constructions with a color component in the Tatar and Russian languages in a comparative aspect. The purpose of this research is to study comparisons with color components as a means of describing a person's appearance and character. Examples from the Written Corpus of the Tatar Language, the National Corpus of the Russian Language were used as research materials. Color component comparisons are used to describe natural features of people's appearance and

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... al signs of their physical and psychological state. These figurative means can create either a positive or a negative image, depending on the compared object and image. The theoretical and practical value of this work is the possibility of using its main results in studying linguoculture and lexicology of the Tatar and Russian languages.