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Mobile Audience, Social Media, and Action Research: An Examination of Non-Profits and Mobile Engagement
Concordia journal of communications research
Non-profit organizations in the United States are becoming more dependent on the use of social media accounts, to market to their mobile audiences, because they are free to use. With the constant advancements in technology, True Friends marketing department struggles to keep up with the lack of staff and necessary resources. The researchers chose to investigate how True Friends Organization could improve the quality of their mobile engagement through the analysis of their social media anddoi:10.54416/wuxb6696 fatcat:xwegkjb3nnhhxdwdmspespux5e