A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is
International Journal of Business and Administration Research Review
Nowadays, many businesses like banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and to help them acquire new customers retain existing ones and maximize their lifetime value in the case of MSME Sector. Customer Relationship Management is the process through which a business analyzes their customers and accordingly makes changes. This paper deals with the performance of Customer Relationship Management in MSME sector whichfatcat:ahjdhcy5mjdjzfyfu7z4hf2aie