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Based on a recent European Committee-sponsored survey on quality management self-assessment. Outlines research methodology and main findings. Details reasons for selfassessment in companies and methods of self-assessment, and discusses whether or not self-assessment is worthwhile. Provides key learning points based on respondents' experiences. Concludes that self-assessment helps management understand what TQM is about and how important it is for the organization.doi:10.1108/09544789510092845 fatcat:t4fawqzxujdytfum7p42x2ryua