Exploration of Location-Based Services Adoption

Brad McKenna, Tuure Tuunanen, Lesley Gardner
2011 2011 44th Hawaii International Conference on System Sciences  
The purpose of this paper is to explore aspects of user perceptions of their use of location-based services. As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This study begins by constructing a location-based service prototype simulation. It then conducts an experiment and analysis based on the Unified Theory of Acceptance and Use of
more » ... ology (UTAUT) model. A survey was developed to extract usage information from participants, followed by an analysis of the results using PLS. The analysis shows significant indicators that suggest behaviour patterns of early adopters of location-based services are being observed. This paper applies the UTAUT model using a location-based service experiment to understand the underlying perceptions of individuals who may adopt location-based services. The authors study the effects of multiple parameters on the use of a location-based service simulation. Through this simulation and a following survey, current perceptions of LBS are investigated and insights gained.
doi:10.1109/hicss.2011.200 dblp:conf/hicss/McKennaTG11 fatcat:jcpb6v7yjfbk3pzmglbidvcpeu