Commercial Scenarios for the Web: Opportunities and Challenges

Donna L. Hoffman, Thomas P. Novak, Patrali Chatterjee
2006 Journal of Computer-Mediated Communication  
The potential of the World Wide Web on the Internet as a commercial medium and market has been widely documented in a variety of media. However, a critical examination of its commercial development has received little attention. Therefore, in this paper we propose a structural framework for
doi:10.1111/j.1083-6101.1995.tb00165.x fatcat:vwbpxewffnb6hmhmi6addthcbu