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Characters matter: How narratives shape affective responses to risk communication
2019
PLoS ONE
Whereas scientists depend on the language of probability to relay information about hazards, risk communication may be more effective when embedding scientific information in narratives. The persuasive power of narratives is theorized to reside, in part, in narrative transportation.
doi:10.1371/journal.pone.0225968
pmid:31815957
pmcid:PMC6901229
fatcat:lpc2p7hb6fentik734rzfsbbdi