Characters matter: How narratives shape affective responses to risk communication

Elizabeth A. Shanahan, Ann Marie Reinhold, Eric D. Raile, Geoffrey C. Poole, Richard C. Ready, Clemente Izurieta, Jamie McEvoy, Nicolas T. Bergmann, Henry King, Fritz Breithaupt
2019 PLoS ONE  
Whereas scientists depend on the language of probability to relay information about hazards, risk communication may be more effective when embedding scientific information in narratives. The persuasive power of narratives is theorized to reside, in part, in narrative transportation.
doi:10.1371/journal.pone.0225968 pmid:31815957 pmcid:PMC6901229 fatcat:lpc2p7hb6fentik734rzfsbbdi