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MILLENNIAL MOTIVATION IN MAXIMIZING P2P LENDING IN SMEs FINANCING
2021
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Fintech is known as one of the most important innovations unity in financial industry that is growing rapidly and increase financial inclusion, especially the expansion of access to capital for SMEs. However, research related to this is still limited. This research tries to extend TAM model in financial context by adding external variables such as financial knowledge and financial risk tolerance as driving factor millennials to invest in Fintech P2P lending. This research uses quantitative
doi:10.30871/jaba.v5i2.3175
fatcat:ilmj76mk4rfy7nsxko4ugre4c4