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The findings reported in this article are based on qualitative research that explored the views and experiences of key stakeholders, including employer-bodies, training providers, employers and apprentices of Modern Apprenticeships (MAs) in retail. The study identifies fundamental barriers to the successful implementation of MAs in this sector. These are related to the culture of the sector, including the mobility of young workers, who frequently change jobs, and the preoccupation with servingdoi:10.1080/13636820400200269 fatcat:g5tymk6nczakpfwpbt2gywksky